The South Australian Tourism Commission (SATC), together with industry leaders, has launched the South Australian Visitor Economy Sector Plan 2030 which sets an ambitious, bold agenda for tourism.
The plan sets a bold ambition to grow the visitor economy to $12.8 billion by 2030 and generate an additional 16,000 jobs.
The plan has been developed with extensive consultation across industry and government. Almost 700 stakeholders had their say in the development of the plan which saw the SATC travel 5,000km to conduct workshops across every region in the state.
To grow the tourism industry to new heights and achieve the 2030 targets, focus will be on six priority areas: Marketing, Experience and Supply Development, Collaboration, Industry Capability, Leisure and Business Events, and Promoting the Value of Tourism.
Eyre Peninsula’s tourism economy has grown from $217m in 2007 to $272m today, a growth of 26%. Regional Development Australia Whyalla and Eyre Peninsula is excited to work with the SATC to implement the plan, expand growth further and share our unique location and experiences with intrastate, interstate and international visitors.
Premier Steven Marshall said “What we have here is a comprehensive roadmap, direct from industry, on how we can work together to take South Australia’s visitor economy to new heights.”
“This plan is one of eight different industry sector plans that will form the basis of the State Government’s ‘Growth State’ initiative that aims to promote industry growth by leveraging our competitive advantages, and tourism is a great example of that,” he said.
To download the South Australian Visitor Economy Sector Plan 2030 visit www.tourism.sa.gov.au