The Eyre Peninsula (EP) generated $400 million in visitor expenditure in 2019, making it the third highest regional tourism economy in South Australia. With growth aspirations to reach $500 million by 2030, tourism is regarded as a valuable industry, owing to its capacity to provide employment and sustain communities across the Eyre Peninsula. While the COVID-19 pandemic has created significant challenges and disruption, it has also presented opportunities to improve the visitor experience through increased investment and a renewed focus on sustainability.

“The opportunity for the EP is to capitalise on its strengths, including pristine nature, immersive wildlife experiences and coastal lifestyle – to drive increased overnight stays from domestic and future international visitors. The region has approximately 100 state, national and conservation parks, ten state marine parks, and three commonwealth marine reserves. A whole of tourism approach is needed across marketing, events, product development, council collaboration and investment.”  – South Australian Regional Visitor Strategy (SARVS) 2025

Regional Development Australia Eyre Peninsula (RDAEP) is the lead body charged with tourism development for the Eyre Peninsula. RDAEP acts as a central facilitator to diversify the regional visitor economy and to realise the comparative advantage of the Eyre Peninsula to maintain a globally competitive tourism industry. Aligning with the SARVS 2025 the Eyre Peninsula Destination Management Plan 2025 sets the strategy and actions necessary to develop a sustainable visitor economy.

Acting as the Regional Tourism Organisation (RTO) for the Eyre Peninsula, the RDAEP Tourism Development Manager is responsible for the following:

  1. Develop and lead the strategy for sustainable development of the visitor economy
  2. Develop and implement the Eyre Peninsula destination marketing strategy via management of regionally owned marketing assets
  3. Work with the tourism industry and stakeholders to facilitate tourism investment and product development
  4. Facilitate opportunities for capacity development of the tourism sector
  5. Facilitate regional tourism collaboration via stakeholder communication and coordination of a project pipeline.
  6. Perform Executive Officer duties for Eyes on Eyre; which aims to provide a collaborative approach to visitor infrastructure.
  7. Perform local contact duties for the South Australian Tourism Commission including:
    • Ensure that regional operators are kept fully informed of opportunities and developments in tourism including, but not limited to, grants, strategies, reports, and marketing campaigns from the SATC, Tourism Australia and other State and Federal agencies.
    • Carry out activities such as digital content, trade & media hosting, public relations, marketing, product development, photo shoots, coordinate regional functions and provide input to SATC’s regional events and festivals programs.
    • Contribute to the development and implementation of the South Australian Regional Visitor Strategy (SARVS).
    • Ensure that local councils in the region are kept abreast of key SATC and RTO tourism initiatives and promote the economic value of tourism to councils and other stakeholders.

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