Current Projects:

View the latest Quarterly Regional Activity Report (November to January) for a full summary of recent tourism activity on Eyre Peninsula.

A new brand for Eyre Peninsula

In 2023 RDAEP completed development of a regional tourism brand; positioning ‘Eyre’ as South Australia’s ‘Wild Side’.  The EYRE brand will be used for tourism marketing of the Eyre Peninsula, in place of the former ‘Seafood Frontier’ brand.  The new brand, in addition to the Eyre Peninsula Destination Marketing Plan, puts Eyre Peninsula in a strong strategic position moving forward.

Are you a tourism business or community organisation that would like to utilise the brand? Access the brand assets on our EP Tourism Network Sharepoint – email to gain access through a Microsoft email address.

Eyre – Brand Style Guide
Press Release MAR23
Tourism Newsletter – A New Brand for EP – APR23

Eyre Peninsula Destination Marketing Plan 2025

The Destination Marketing Plan, co-created with community and environmental custodians, is underpinned by a compelling vision, mission, mindset, guiding principles and priorities that will ensure the Eyre Peninsula remains a special place for locals and visitors alike.

The Marketing Plan, written by Tourism E School and released in November 2022, leverages the vision of Destination Management Plan 2025. It provides an amplified focus on strategic marketing and sets a framework for a consistent and collaborative approach to tourism promotion on the Eyre Peninsula.

Eyre Peninsula Destination Marketing Plan 2025

Eyre Peninsula Destination Marketing Implementation Plan 2025

RDAEP and Tourism

Regional Development Australia Eyre Peninsula (RDAEP) is the Regional Tourism Organisation (RTO), for the Eyre Peninsula. The role of RDAEP and tourism is determined via an agreement with the South Australian Tourism Commission and supported by three tiers of government.  As the regional conduit for tourism, RDAEP works closely with national, state, and local tourism bodies in addition to businesses and stakeholders to achieve its vision ‘to facilitate sustainable development of the Eyre Peninsula visitor economy’. This is achieved via implementation of the regional tourism strategy outlined in the Eyre Peninsula Destination Management Plan 2025.

The role of the Tourism Development Manager includes:

  • Local contact officer for South Australian Tourism Commission
  • Drive the strategy for sustainable development of the visitor economy
  • Regional destination marketing
  • Experience and supply development
  • Collaboration
  • Industry capability
  • Leisure and business events
  • Promote the value of tourism
  • Executive Officer for Eyes on Eyre

Stay Connected:

EP Tourism Network SharePoint Page:
What will you find on the site? You’ll find business resources, business plan templates, tourism grant, regional tourism data, marketing content and regional tourism reporting and progress updates.
For SharePoint access email with your Microsoft compatible email (e.g. outlook, hotmail etc, not gmail).
Tourism Talk Newsletter – email to subscribe.
EP Tourism Network Facebook Group: (simply answer the group question to request access)

Recent Newsletters:

Key Resources: