Current Projects:

Eyre Peninsula Brand Project

15 years since Eyre Peninsula’s current brand was launched, a review is being undertaken to assess the relevance of it to our region and to ensure Eyre’s positioning moving forward provides a holistic and inclusive regional identity. Join Fuller senior strategists; Will Fuller and Jordaine Chattaway, to discuss the challenges and opportunities of our current brand and explore what a refreshed positioning could look like. In this series of workshops the team will use insights from the August marketing and brand survey completed by 142 community members and further regional research to uncover what could work for our region as a whole.

If you are passionate about the Eyre Peninsula brand identity we would love to hear from you. Please RSVP using the links below to your preferred workshop location. Registrations close 7 days prior.

Workshop Registration:

  • Tue 4 October 9:30am: Ceduna RSVP
  • Wed 5 October 9:30am: Port Lincoln RSVP
  • Tue 18th October 9:30am: Whyalla RSVP
  • Wed 19th October 9:30am: Wudinna RSVP

While in person is the preferred method of engagement, a 5th online workshop will be held on 25th October, 10-11am. Register your interest in attending online workshop by emailing

The lovely team at Fuller have made a presentation recording which provides further context on the Brand Project.  To request a copy, please email Annabelle.

Project Background

The Eyre Peninsula is currently undertaking a review of the Eyre Peninsula Australia’s Seafood Frontier brand. The project is managed by RDAEP in collaboration with the region’s 11 local councils, and Fuller (the appointed brand agency). This project is being run concurrently with development of a Regional Marketing Plan; managed by RDAEP and Tourism e School.
Project Timeline: August 2022 to February 2023.
Brand Project Framework
Press Release AUG22

Regional Marketing Plan

Partnering with Tourism eSchool, South Australian visitor economy specialists, RDAEP will deliver a Plan that identifies opportunities to grow the EP’s visitor economy through activities focusing on social, cultural, and environmental stewardship as well as economic growth, to ensure sustainable outcomes for the community. The project will ensure a consistent and collaborative approach to marketing and visitor servicing and will set the direction for investment over the next three years.
Project timeline July to September 2022

RDAEP and Tourism

Regional Development Australia Eyre Peninsula (RDAEP) is the Regional Tourism Organisation (RTO), for the Eyre Peninsula. The role of RDAEP and tourism is determined via an agreement with the South Australian Tourism Commission and supported by three tiers of government.  As the regional conduit for tourism, RDAEP works closely with national, state, and local tourism bodies in addition to businesses and stakeholders to achieve its vision ‘to facilitate sustainable development of the Eyre Peninsula visitor economy’. This is achieved via implementation of the regional tourism strategy outlined in the Eyre Peninsula Destination Management Plan 2025 (link).

The role of the Tourism Development Manager includes:

  • Local contact officer for South Australian Tourism Commission
  • Drive the strategy for sustainable development of the visitor economy
  • Regional destination marketing
  • Experience and supply development
  • Collaboration
  • Industry capability
  • Leisure and business events
  • Promote the value of tourism
  • Executive Officer for Eyes on Eyre

Stay Connected:

EP Tourism Network SharePoint Page:
What will you find on the site? You’ll find business resources, business plan templates, tourism grant, regional tourism data, marketing content and regional tourism reporting and progress updates.
For SharePoint access email with your Microsoft compatible email (e.g. outlook, hotmail etc, not gmail).
Tourism Talk Newsletter – email to subscribe.
EP Tourism Network Facebook Group: (simply answer the group question to request access)

Recent Newsletters:

Key Resources: