Current Projects:

View the latest Quarterly Regional Activity Report (November to January) for a full summary of recent tourism activity on Eyre Peninsula.

A new brand for Eyre Peninsula

In 2023 RDAEP completed development of a regional tourism brand; positioning ‘Eyre’ as South Australia’s ‘Wild Side’.  The EYRE brand will be used for tourism marketing of the Eyre Peninsula, in place of the former ‘Seafood Frontier’ brand.  The new brand, in addition to the Eyre Peninsula Destination Marketing Plan, puts Eyre Peninsula in a strong strategic position moving forward.

Are you a tourism business or community organisation that would like to utilise the brand? Access the brand assets on our EP Tourism Network Sharepoint – email to gain access through a Microsoft email address.

Eyre – Brand Style Guide
Press Release MAR23
Tourism Newsletter – A New Brand for EP – APR23

Eyre Peninsula Destination Management Plan (DMP) 2025 V2

The Eyre Peninsula DMP V2 follows the first iteration developed in 2021 and sets the strategic framework to facilitate sustainable development of the visitor economy. A DMP’s purpose is to articulate the strategic priorities to develop, promote and manage the tourism sector, in line with the destination needs and aspirations. V2 of the DMP incorporates new strategic insights and community and stakeholder engagement conducted during recent major projects: the Eyre Brand development, and EP Marketing Strategy. An updated Action Plan responds to changes within the operating environment and aims to strengthens the cohesive and strategic position of tourism on the Eyre Peninsula.

EP Destination Management Plan 2025 V2

RDAEP and Tourism

Regional Development Australia Eyre Peninsula (RDAEP) is the Regional Tourism Organisation (RTO), for the Eyre Peninsula. The role of RDAEP and tourism is determined via an agreement with the South Australian Tourism Commission and supported by three tiers of government.  As the regional conduit for tourism, RDAEP works closely with national, state, and local tourism bodies in addition to businesses and stakeholders to achieve its vision ‘to facilitate sustainable development of the Eyre Peninsula visitor economy’. This is achieved via implementation of the regional tourism strategy outlined in the Eyre Peninsula Destination Management Plan 2025.

The role of the Tourism Development Manager includes:

  • Local contact officer for South Australian Tourism Commission
  • Drive the strategy for sustainable development of the visitor economy
  • Regional destination marketing
  • Experience and supply development
  • Collaboration
  • Industry capability
  • Leisure and business events
  • Promote the value of tourism
  • Executive Officer for Eyes on Eyre

Stay Connected:

EP Tourism Network SharePoint Page:
What will you find on the site? You’ll find business resources, business plan templates, tourism grant, regional tourism data, marketing content and regional tourism reporting and progress updates.
For SharePoint access email with your Microsoft compatible email (e.g. outlook, hotmail etc, not gmail).
Tourism Talk Newsletter – email to subscribe.
EP Tourism Network Facebook Group: (simply answer the group question to request access)

Recent Newsletters:

Key Resources: