Regional Development Australia Eyre Peninsula (RDAEP) has committed to delivering a Destination Marketing Plan, which will align with a broader project to review the Eyre Peninsula brand. The Plan will better position the region to capitalise on the significant post-COVID tourism revival expected across Australia, which forecasts an economic stimulus for regional economies.
RDAEP will partner with Tourism eSchool, South Australian visitor economy specialists, to deliver a Plan that identifies opportunities to grow the EP’s visitor economy through activities focusing on social, cultural, and environmental stewardship as well as economic growth, to ensure sustainable outcomes for the community.
The Destination Marketing Plan will also contribute to the Eyre Peninsula’s brand project, which is being led by South Australian brand communication agency Fuller. The brand review is being facilitated by RDAEP in conjunction with the region’s 11 local councils and is due for completion in early 2023.
Both the Destination Marketing Plan and Brand Review will be supported by findings obtained through extensive in-region consultation with locals and key stakeholders across the business and tourism sectors, and further directed by the results of wider community and industry surveys.
By participating in our survey, you will help shape the future of tourism on the EP!
The survey is now open and closes Friday 19 August 2022 – Complete the survey.