The South Australian Tourism Commission (SATC) has produced and released updated versions of regional self-drive road trip maps, including Eyre Peninsula’s Seafood Frontier.

The new maps have been redesigned based on some market research to appeal to a broader demographic and align with the new road signage colours and branding. There are long-term plans to continue developing these maps and look for more ways to integrate the suggested itineraries into a digital platform…stay tuned.

You can view the maps here:

New Features

There are some great new features on the updated maps:

  • Road Trips outdoor signage
  • Free Wi-Fi hot spots
  • Recommended travel time (many consumers believed that they could do the Seafood Frontier in one day!!)
  • Updated listings, including the descriptions
  • Visitor Information Centre and Visitor Information Outlet mentions where relevant

To assist with marketing of the new maps, the South Australian Tourism Commission sent out a small team to the Eyre Peninsula to shoot a video log (vlog) for a long weekend EP itinerary. The vlog is targeting the intrastate market, specifically the 20-40yo audience, but the footage has the potential for the broader market.

We would love it if you could jump on the EP Facebook link and comment on some of the posts or share throughout your own channels.  

Facebook link:

Blog Link:

Instagram Stories videos (x3 15sec videos)

Don’t forget to tag @southaustralia @eyrepeninsula or #seesouthaustralia #eyrepeninsula on your shared posts.

2 thoughts on “NEW Seafood Frontier Road Trip Map

  1. Hmm, really big files for very ugly and non interactive maps – where would you stay on EP for seafood trail – great idea, but zoom in out maps, food, fuel, toilets, accomodation needed as 99% will be from visitors outside this region
    ohh and really stuffed not a robot images

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